Digital Advertising
Digital advertising promotes products or services online through targeted channels like search engines, social media, and websites.
Types of Ads
Includes SEM (PPC), display ads, social media ads, video ads, and native ads, each with unique targeting capabilities.
Search Engine Marketing
Bid on keywords via platforms like Google Ads to appear in search results and drive targeted traffic.
Social Media Ads
Leverage platforms like Facebook and TikTok for precise targeting with formats like carousel ads and stories.
Video Advertising
Engage audiences with short-form videos on YouTube or Instagram Reels for strong brand awareness.
Budgeting & Bidding
Choose CPC, CPM, or CPA models based on goals like awareness or conversions to optimize ad spend.
Performance Tracking
Monitor CTR, ROAS, and impressions with tools like Google Analytics to optimize campaigns.
Digital advertising drives growth with targeted strategies, compelling creatives, and continuous optimization.